Last week I spent 2-days exhibiting at the Accountex conference.
Up front, I’d like to say a big thank you to the organisers, other exhibitors and the people who attended. It’s great to see such a ‘buzz’ in the profession from all sides.
Events like Accountex are a fantastic opportunity for you to go and learn new knowledge, develop what you already know and to generate exciting ideas for your practice.
It’s hard not have some ‘lightbulb moments’ while you’re there.
BUT (and that’s a big but) it’s what happens after these events that’s most important (and often missing)…
You see, most people are ‘wannabe’ action takers
They think about taking action, they talk about taking action, but when it comes to actually taking action, it doesn’t happen.
And I completely understand it – life happens.
An inbox full of emails from your team asking you to help with their problems, missed calls from clients who don’t pay you enough for the time you give them, a WhatsApp from your husband/wife asking you to arrange plans for the weekend.
And as the days/weeks begin to pass, all of the excitement begins to wear off, and these once new and exciting ideas store themselves, out of the way, in the back of your mind.
I don’t want this to be the case for you…
– I want you to explore those new ideas
– I want you to implement that software you were so impressed with.
– I want you to get that app developed that will transform the way you communicate with your clients.
I want you to take action.
“The path to success is to take massive, determined action” – Tony Robbins
Without taking action, you won’t get anywhere.
But you already know this! We already know that we need to take action, so why bother talking about it?
Because it helps.
No amount of reading books, attending seminars and webinars (although these are helpful) will ever substitute you taking action.
– Attending webinars about increasing your fees isn’t a substitute for you sitting down for 1 hour and actually starting to do it.
– Thinking about implementing that new payroll software isn’t a substitute for you setting up a trial and testing it out.
– Reading a book on building a highly profitable practice isn’t a substitute for implementing the ideas and concepts.
We all have access to information, just go to Google and you can find an answer to almost anything.
But just like economist Tyler Cowen says; “Information isn’t what’s scarce, it’s the willingness to do something with it”.
Inaction is natural – because it’s the easy option
Taking action is taking a risk.
It’s easy to spend long periods of time trying to rationalise ideas, but the longer these ideas sit in your head, the weaker they become.
Stop over-rationalising your ideas. Stop planning them to death.
Taking action is substantially cheaper in the long run than planning, just look at the Wright brothers.
While their competitors would spend months between test flights, tediously planning and investing lots of money, the Wright brothers kept taking action.
They would run a test flight, go back to the workshop and make some small changes, and get back out there to test it again. And they did this over and over until they got it right.
You have to take action.
“I don’t try to jump over 7-foot hurdles, I look for 1-foot hurdles that I can step over” – Warren Buffet
Taking action doesn’t have to be hard work.
You can effortlessly take action by asking yourself this simple question:
‘What is the next smallest step that I can take, right now?’
Now that might be something as simple as:
– Calling up the software provider you were impressed with at Accountex and arranging that demo you discussed
– Filling out an application form for an organisational body that took your interest
– Organising a meeting with your other partners to get them to buy-in to the app you want developing
Don’t let these ideas turn into 7-foot hurdles that you’ll never jump over…
Break them down into smaller ones that you can begin to action immediately.
What kind of action taker are you?
You have 2 choices…
You can either be a ‘wannabe’ action taker, thinking about taking action on your new ideas but never actually getting round to it.
You can be an action taker, and move your ideas forwards one small step at a time.
Which do you choose?